Lifepoint Financial Design – LifePoint Financial Services – Mike Metzger Financial Planning

With the Super Bowl just hours away, and one I am finally excited for, it reminded me of some stats and research I saw. As an admitted statistics nerd, I thought this was too good not to share!

The Super Bowl Indicator suggests stocks rise for the full year when the Super Bowl winner has come from the original National Football League (now the NFC), but when an original American Football League (now the AFC) team has won, stocks have fallen. We would be the first to admit that this indicator has no connection to the stock market, but “data don’t lie”: The S&P 500 Index has performed better, and posted positive gains with greater frequency, over the past 53 Super Bowl games when NFC teams have won. Of course, it doesn’t always work, as stocks did great last year even though the dreaded Patriots (from the AFC) won the Super Bowl.

A simpler way to look at the Super Bowl indicator is to look at the average gain for the S&P 500 when the NFC has won versus the AFC—and ignore the history of the franchises. As shown in the LPL Chart of the Day, this similar set of criteria has produced an average price return of 10.2% when an NFC team has won, compared with a return of 6.8% with an AFC winner. An NFC winner has produced a positive year 79% of the time, while the S&P 500 has been up only 64% of the time when the winner came from the AFC.

The 49ers have won the Super Bowl five times, putting them just behind the six that the Patriots and Steelers have won. The Chiefs, meanwhile, have won the Super Bowl only once, exactly 50 years ago.

The year the Chiefs won the Super Bowl (1970), the S&P 500 was virtually flat. Meanwhile, we’ve seen some impressive market returns the years the 49ers made it to the big game. In fact, the S&P 500 has averaged nearly 21% in the six years they made it to the final game, and 19% in the five years they won.

“There have been 53 Super Bowl winners, yet only 20 teams account for those wins,” said LPL Financial Senior Market Strategist Ryan Detrick. “And wouldn’t you know it, the 49ers have recorded the third-best market return out of those 20 teams when they win.”

Don’t shoot the messenger!

LPL Research would like to reiterate that in no way shape or form do we recommend investing based on this data, but those of us outside of New England can all agree we’re glad the Patriots aren’t in the game! Have a great Super Bowl weekend everyone.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual security. To determine which investment(s) may be appropriate for you, consult your financial professional prior to investing. The economic forecasts set forth in this material may not develop as predicted.

U.S. Treasuries may be considered “safe haven” investments but do carry some degree of risk including interest rate, credit, and market risk.

All company names noted herein are for educational purposes only and not an indication of trading intent or a solicitation of their products or services. LPL Financial doesn’t provide research on individual equities.

All indexes are unmanaged and cannot be invested into directly. Unmanaged index returns do not reflect fees, expenses, or sales charges, Index performance is not indicative of the performance of any investment.

Investing involves risks including possible loss of principal. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments.

All performance referenced is historical and is no guarantee of future results.

This research material has been prepared by LPL Financial LLC.

Scroll to Top